Our Story

Launched in 2022 by siblings, Wemi and Pete Opakunle, The Purpose Brand is a love letter to our pet companions.

Inspired by 2 furry additions to the Opakunle family, Oliver "Ollie", who joined the Opakunle family in 2019 via adoption (because, let's be honest, who doesn't love a heartwarming tale of fur-ever homes?).

And Neo, the pandemic gatecrasher who narrowly escaped being named Keanu Reeves. Because, you know, life's too short for basic pet stories.

Our pet accessories are a celebration of our furry friends who are also family, and a reflection of the joy they inspire.

From personalized, engraved charms to collars in beautiful pops of color and gorgeous print bandanas, there’s something for everyone including you, the pet parent — did someone say matching scarves?

Our accessories don’t just make a statement; they're an ode to the joy, the fluff, and the chaos that our beloved pets bring into our lives. It's like wearing your heart on a leash.

Your pets won't just look stylish; they'll be turning heads like it's their full-time job.