Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs
Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs
Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs
Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs
Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs
Free shipping on Orders $50+
Easy Hassle-Free Returns
Text Us Anytime- ‪(323) 686-1536‬
Ships In 24 Hrs

14-Day Return Guarantee

Try it on. If it's not quite right. Send it back, no stress. You have 14 days from delivery to return your product if you don't love it. Over 98% of customers find the right size on their first order, but we’re here if it’s not a match.

4.9/5 Rating | 2,500+ Happy Customers

Gingham Rainbow Pride Dog Collar

Ships in 24 Hours
$26.99
$32.00

Crafted with soft natural cotton, our collar is as comfortable as it is secure. The gold-plated buckle adds a polished, durable finish, while the adjustable fit ensures all-day wear without rubbing or irritation. It's lightweight, comfortable, built to last and designed to turn heads, it’s the perfect everyday collar

Just the Collar

$26.99 $32.00

Collar + Leash

$56.99 $67.00
BEST SELLER

The Full Set

$72.00 $85.00
BEST VALUE

WHAT’S INCLUDED:

The Collar - Perfect For Starters

The Matching Leash - A Coordinated Look

The Waste Bag Holder - Complete The Set

XS-S
S-M
M-L
✅ Ships in 24hrs / Easy Returns
PRODUCT DETAILS
  • 100% Cotton. No Synthetics, No Itch
  • Hyper-Soft Inner Lining – Safe for Sensitive Skin
  • 400 lb-Rated Nylon Webbing – Built for Pullers 
  • Reinforced Box-Stitching on All Stress Points
  • Gold-Plated Buckle & D-Ring
  • Hand-Finished in California—Ships in 24 hrs
Size Guide
Shipping & Returns
  • Free Shipping (3-5 days) on all orders over $50.
  • Flat Rate Shipping is $4.99 for orders under $50
  • Priority Shiping (2 -3 Days) is $9.99
  • All orders are processed same day
  • All Orders are shipped in 24 hrs or less
  • 14-Day Easy Return Guarantee If you don't love it.

 

14-Day Return Guarantee

Try it on. If it's not quite right. Send it back, no stress. You have 14 days from delivery to return your product if you don't love it. Over 98% of customers find the right size on their first order, but we’re here if it’s not a match.

Loved by Thousands of Pet Parents — See Why They Made the Switch

FIND YOUR FIT ⭐️⭐️⭐️⭐️⭐️ 4.9/5 Rating | 2,500+ Happy Customers

Real Pet Parents, Real Reactions — Here's What They're Saying

Wasn’t sure if it would feel too stiff, but this collar is surprisingly soft right out of the box. Breed: Miniature Schnauzer | Weight: 18 lbs | Size Purchased: S–M

Ashley M. Verified Customer

I usually struggle to find collars that fit my Frenchie’s neck and chest properly. This one adjusted perfectly and doesn’t dig in at all. Breed: French Bulldog | Weight: 26 lbs | Size Purchased: S–M

Kevin R. Verified Customer

My pup usually scratches at her collars nonstop. She forgot this one was even on. Breed: Havanese | Weight: 14 lbs | Size Purchased: S–M

Rachel D. Verified Customer

The sizing chart was actually helpful, which isn’t always the case. We followed it exactly and the fit was spot on. Breed: Jack Russell Terrier | Weight: 17 lbs | Size Purchased: S–M

Jeff S. Verified Customer

I’ve had bad luck with cheap collars before stiff, or falling apart. This one’s soft, strong, and honestly feels like it’ll last for years. Breed: Toy Poodle | Weight: 9 lbs | Size Purchased: XS–S

Nina H. Verified Customer

I love that it doesn’t feel bulky on her neck. So many collars overpower small dogs, this one feels just right. Breed: Papillon | Weight: 7 lbs | Size Purchased: XS–S

Megan L. Verified Customer

We get compliments every single walk. Breed: Pomeranian | Weight: 10 lbs | Size Purchased: XS–S

Hailey W. Verified Customer

Wasn’t sure the gold hardware would hold up, but it hasn’t scratched or dulled at all. It’s the small details that make it feel premium. Breed: Boston Terrier | Weight: 20 lbs | Size Purchased: S–M

David A. Verified Customer

I was worried it’d irritate his neck like past collars have, but it’s breathable and light. No red spots, or scratching. Breed: Italian Greyhound | Weight: 11 lbs | Size Purchased: XS–S

Chloe F. Verified Customer

I didn’t want to buy another collar he’d outgrow in 6 months. This one adjusts well and still has room as he fills out. Breed: Australian Shepherd | Weight: 30 lbs | Size Purchased: M–L

Maria G. Verified Customer

The color and design is so good in person, and the fit was spot-on. Already bought another for our other pup. Pomeranian | Weight: 7 lbs | Size Purchased: XS–S

Marissa E. Verified Customer

My Boxer pulls a lot, and this is the first harness where I feel like I have control without choking him. Breed: Boxer | Weight: 48 lbs | Size Purchased: M–L

David N. Verified Customer

Frequently Asked Questions

What If I Order the Wrong Size?

No worries, we’ve got your back. If it's not quite right. Send it back, no stress. You have 14 days from delivery to return your product if you don't love it. Over 98% of customers find the right size on their first order—but we’re here if it’s not a match.

Can I text you with questions about my order or sizing?

Yes! You can text us anytime at ‪(323) 686-1536‬ and we’ll get back to you as soon as possible.Whether you’re unsure about sizing, have a question about shipping, or just need help picking the perfect set—we’re here to help.

Is the Collar Hard to Put On and Take Off?

Not at all. Customers say the quick-release buckle is “easy to fasten and unfasten,” even with tags attached. No struggling needed.

Will the Pattern Fade or Stain Easily?

No, our print is embedded into soft fabric and has been praised for staying vibrant “even after rolling in mud and grass.” Just spot clean when needed.

Is it Good for Dogs that Pull?

Absolutely. We use reinforced nylon webbing rated for over 400 lb of pull, ideal for large breeds or dogs who love to tug, all without stretching or fraying.

Will it Irritate my Dog’s Skin or Feel Stiff?

Definitely not. With 100% cotton on both sides and no rough textiles, it feels lightweight and gentle, great for sensitive pups.

Collars you'll actually get compliments on. Here's Why You'll Love It

Designed for Comfort & Daily Wear

  • 100% natural cotton outer layer
  • Soft, breathable, and gentle on all coat types
  • Lightweight feel that won’t irritate your pup
  • Padded design for all-day wear, even on sensitive necks

Built to Handle Real Life

  • Tested to withstand up to 400 lbs of pull
  • Reinforced stitching for long-lasting strength
  • Quick-release buckle makes on/off easy
  • Stays locked in during play or walks

Fits Like It Was Custom-Made

  • Fully adjustable sizing to get the snug-but-comfy fit
  • Sits securely without slipping, shifting, or rubbing
  • Gentle on necks, and sensitive dogs
  • Pair it with a harness, leash, and waste bag holder
TRY IT - RISK FREE ✅ 14 Day Easy Return / Ships in 24hrs

We Make Products That Feels as Good as the Bond You Share.

Inspired by Real Pet Parents

Launched in 2022 by siblings, Wemi and Pete Opakunle, The Purpose Brand is a love letter to our pet companions, and a celebration of our furry friends who are also family.

Designed for Fit and Function

We've combined vibrant style with premium comfort. Crafted from soft, breathable materials, they ensure your furry friend looks and feels amazing. 

Made to Show Off Their Personality

Our accessories don’t just make a statement; they're an ode to the joy, the fluff, and the chaos that our beloved pets bring into our lives. It's like wearing your heart on a leash.

Small Team, Big Hearts

We're a small team, and yeah , we care a lot. About the details, the comfort, the joy your dog brings you. Every harness, leash, or collar is packed with care and lots of love

How It Works: Simple Steps to a Perfect Fit

01

Find Their Fit in 30 Seconds

Use our simple sizing chart based on neck measurements. We included breed examples to make it even easier. Takes 30 seconds with any soft tape and you’ll know exactly what to order.💡

02

Choose Your Fit—We’ve Done the Work for You

XS–S is perfect for toy breeds and puppies. S–M is great for most small/medium dogs like Frenchies or Cavapoos. M–L is ideal for larger dogs like Standard Poodles or Labs. Each collar is adjustable within its range for a just-right fit.

03

Try It On, Stress-Free

Try It On, Stress-Free. Over 98% of customers get the right fit the first time. But if it’s not perfect? We have a 14-Day Easy Return Guarantee.

FIND YOUR FIT ✅ 98% of customers get it right the first time